Saturn Slurry
Brief
The task at hand was to craft an all-encompassing beer brand, from inception to advertising, with creativity being the only guideline.
Solution
Saturn Slurry, a space-themed IPA beer, emerged from the creative process after sketching a dripping planet for fun in my off time. I went with this idea aiming for the brand to be targeted to the adventurous beer drinkers with the beer having a higher ABV. The brand's visual identity unfolded with dripping planet at the forefront as the logo, carefully selected typography, a cohesive color palette, and an engaging illustration style. Bringing the brand to life extended to the meticulous creation of a beer label, including the application of the label to a beer bottle mockup. The journey culminated in the development of advert mockups on billboards and a social post, ensuring that Saturn Slurry was not just an imaginary beer but a cohesive campaign.
Areas of Design
Brand Exploration
Logo Design
Brand Identity Creation
Mockups
