LEGO
Brief
For my personal project, I conceived a creative campaign concept for LEGO, spotlighting the brand's essence by harnessing the infinite possibilities and boundless creativity embodied in LEGO blocks. The primary objective was to captivate the LEGO community through a compelling social media campaign, inspiring users to unleash their creativity with the 'Infinity' LEGO set. The expansive campaign strategy encompassed billboards, dynamic social media posts, strategic influencer partnerships, and an enticing opportunity for participants to win a trip to LEGO Land.
Solution
During the ideation phase, I envisioned an infinity symbol constructed entirely from LEGO blocks, symbolizing the limitless potential in LEGO creations. The conceptualization took shape as a rough sketch, and to refine the design, I leveraged Studio 2.0 by BrickLink, a specialized software for digital LEGO builds. Iterating through various designs, I arrived at a circular infinity symbol build that epitomized the infinite nature of LEGO creations. The final design was meticulously rendered in 4K resolution and further visualized through Photoshop mockups for billboards and social media posts.
Areas of Design
Creative Concept Development
Digital LEGO Build Design
4K Rendering
Photoshop Mockups
